Mellow Mugs

Product & Packaging Design Mellow Mugs is a company that makes mugs with unique characters. I choose a dramatic curly font to create a sense of silliness and fun within the logo. I used a pastel color palette to associate the brand to the friendly, warm meaning of mellow. Furthermore, I hand drew the characters to give each mug their own personalities. Overall, I want consumers to feel that each mug was made with care and feels unique to their personalities.