Blush

Perfume Campaign Blush is a women’s fragrances brand that sells perfumes with gentle, soft smells. I used a color palette of mute pinks to emulate the soft blush on skin. The logo is a simplified structure of a tulip to push the idea of delicate smelling flowers. I chose calligraphy for my font to reinforce an idea of a high end perfume brand. These elements combined, targets women who want to feel delicate and expensive.